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Qualitative and Quantitative Market Intelligence
Market
Research
At Ascendancy Solutions we conduct market research to help you understand what's in the hearts and minds of your customers. Take the guesswork out of your marketing process with reliable qualitative and quantitative research.
Quantitative Research
Quantitative Research
Quantitative Research Includes methods such as surveys and customer questionnaires and may be conducted in person or via an online means.
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Quantitative Research Includes methods such as surveys and customer questionnaires and may be conducted in person or via an online application. Quantitative research can be quite useful in helping companies understand the strengths & weaknesses of their brand relative to the competitive environment. This type of research is also used to make important decisions regarding brand, product and service developments.
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Some of the questions quantitative research can help you answer are: ​
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Is there a market for your products and services?
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How much awareness is there of your product or service?
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Approximately how many people are interested in buying your product or service?
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What are you best target customer segments?
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What are your customers' buying habits?
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In what ways are the needs of your target market changing?
Qualitative Research
Qualitative Research
Qualitative Research Includes methods such as focus groups, mini group discussions, triad interviews and one on one in depth (expert) interviews.
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Qualitative Research Includes methods such as focus groups, mini group discussions, triad interviews and one on one in depth (expert) interviews. This type of research is undertaken to determine not just what people think but why they think it. Qualitative resarach offers insight into the reasoning behind consumer actions, opinions, wants and needs; it assists you to understand why a consumer has acted and purchased in a certain way.
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Some of the questions qualitative research may help you get insight into:
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What customers or prospects think and feel about your product or service;
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How customers choose between different products or suppliers;
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What branding, design and packaging features influence them;
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The message strategy which will best connect you to customers or turns them away;
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The extent to which price affects decision-making;
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If there is potential demand for a new product or service.
Brand Audits
Brand Audit
Brand Audits are designed to understand what the competitive position of a brand in its present state.
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Brand Audits are designed to understand what the competitive position of a brand in its present state. Brand audits are undertaken for various reasons but typically happen when an organisation is making changes where it is updating or fretting its brand. This may be because of external competitive pressure or due to a need to bolster and redefine what the company means to inspire and bolster employee motivation.
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Brand Audits are useful when:
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The organisation has taken the decision to update or refresh its branding.
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Current brand does not effectively speak to target market.
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Customer drivers have evolved.
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Increased competition is weakening the current brand's position.
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Employees are not connected with the current brand.
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The current purpose and mission of the company are unclear and ambiguous.
When combined qualitative and quantitative market research you make data driven decisions with greater certainty and less inherent risk.
