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Qualitative and Quantitative Market Intelligence
Market
Research
At Ascendancy Solutions, we believe great decisions start with great research. Our reliable insights help you understand what matters most to your customers, taking the guesswork out of your strategy. With the right data in your hands, you can make confident choices that truly drive your business forward.
Quantitative Research
Quantitative Research
Quantitative Research Includes methods such as surveys and customer questionnaires and may be conducted in person or via an online means.
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Quantitative research uses methods like surveys and customer questionnaires, conducted in person or online, to gather measurable insights. It’s a powerful tool for understanding your brand’s strengths and weaknesses in a competitive market and supports data-driven decisions for brand, product, and service development..
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Here are some key questions quantitative research can help answer: ​
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Is there a market for your products or services?
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How aware are people of your brand, product, or service?
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How many potential customers are interested in buying from you?
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Who are your best target customer segments?
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What are your customers’ buying habits?
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How are the needs of your target market evolving?
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With quantitative research, you gain the clarity to act with confidence and take your business to the next level.
Qualitative Research
Qualitative Research
Qualitative Research Includes methods such as focus groups, mini group discussions, triad interviews and one on one in depth (expert) interviews.
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Qualitative research delves deep into understanding not just what people think, but why they think and act the way they do. Using methods like focus groups, small group discussions, triad interviews, and one-on-one in-depth interviews, this approach uncovers the motivations and reasoning behind consumer behaviors, opinions, and choices..
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Here are some key questions qualitative research can help answer:
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What do customers or prospects think and feel about your product or service?
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How do customers decide between different products or suppliers?
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Which branding, design, or packaging features influence their decisions?
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What messaging will resonate with customers—and what might turn them away?
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How much does price impact their decision-making?
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Is there demand for a new product or service?
With qualitative research, you gain valuable insights into the “why” behind consumer behavior, empowering you to shape strategies that truly connect with your audience.
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When combined qualitative and quantitative market research you make data driven decisions with greater certainty and less inherent risk.
