

LEADING B2B & B2C
MARKET RESEARCH COMPANY
We empower & enable growth minded B2B & B2C brands make smarter decisions driven by insights and actionable intelligence.
Some things we can help you achieve
Research Options
Not sure what you need? Book a Discovery Call and we’ll recommend the right approach.
What you get from us?
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Decision Blueprint (so the research stays commercial)
We define the real business decision first—pricing, positioning, expansion, launch, retention—then build the research backward from that. No shelf reports.
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Caribbean-Ready Research
Custom questionnaires and discussion guides built for how people actually communicate and decide in Trinidad & Tobago and across the Caribbean—so you capture real language, real barriers, real triggers (not textbook responses).
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Fieldwork that reflects the market (not just the sample)
Recruitment and data collection designed for local realities: right mix of demographics, communities, and buyer types—plus moderation that gets people talking beyond “yes/no.”
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Quality controls you can trust
Built-in checks for consistency, verification, and clean data—so your findings hold up in stakeholder rooms and board discussions.
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Insight Dashboard (fast clarity, not information overload)
Clear visuals + key themes + what it means for your business—built for quick understanding and internal buy-in.
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Recommendations Playbook (data → insight → action)
Decision-ready recommendations tied directly to the findings: what to do now, next, and later—including messaging angles, product/offer tweaks, channel priorities, and pricing considerations where relevant.
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Executive Debrief + Working Session
A stakeholder-ready presentation and a guided session to align your team on the next steps—so the research turns into execution.
Built for decision-making, not shelf reports.

Our Team.
Our team blends experience with modern techniques and local knowledge.
Kanson has 10+ years’ experience in consumer research, market intelligence, and strategic marketing. He holds a Master’s in International Strategic Marketing from the Arthur Lok Jack Global School of Business and has led qualitative and quantitative projects across manufacturing, FMCG, and services. His work includes market sizing and feasibility, multi-client brand audits, consumer perception research, and category intelligence.
Dr. Gour C. Saha was engaged in 2023 to provide quality assurance, technical advisory, and research supervision. He is Dean and Senior Professor of Business Analytics at Sir Padampat Singhania University, Udaipur, India, and formerly Founding Director of the Centre for Business Intelligence and Data Analytics at Arthur Lok Jack Global School of Business.
With 33+ years of international academic, research, and consulting experience, Dr. Saha specializes in data science and machine learning, business analytics, data visualization (Power BI, Tableau), SAS, and advanced data management, including ETL techniques.


Dr. Gour Saha
Research Technical Lead & QA

Kanson Seenarine
Head of Research Operations





