Case Study: Export Preparation for Half Moon Vegan Ice Cream
Client Background:
Half Moon Vegan Ice Cream, a small but growing business in Trinidad and Tobago, sought to expand its operations into regional markets through export. As a first-time exporter, the company faced challenges in compliance, market selection, and developing a structured export strategy.
Objective:
Ascendancy Solutions, led by Gabriella Gonzales, was tasked with creating a comprehensive export roadmap to enable Half Moon to enter and thrive in regional markets. The project included compliance auditing, market research, strategy development, and operational readiness.
Key Deliverables:
Export Readiness Audit: A compliance checklist to align with CARICOM food safety and packaging standards.
Market Research and Selection: Identification of three priority markets based on consumer demand, non-tariff barriers, and competitive analysis.
Market Entry Strategy: Recommendations on pricing, promotional activities, and partnership opportunities.
Export Plan: A strategic document detailing the market entry approach, export marketing strategy, and growth plans post-launch.
Operational Readiness: Standard Operating Procedures (SOPs) for seamless export order fulfilment.
Approach:
Ascendancy Solutions employed a three-phase methodology:
Situation Analysis: Reviewed Half Moon’s current business plan and export readiness, identifying gaps and opportunities.
Strategic Focus: Conducted primary and secondary research to rank target markets and evaluate competitive landscapes.
Development: Compiled insights into an actionable Export Plan and SOPs to prepare for immediate opportunities.
Outcomes:
The project enabled Half Moon Vegan Ice Cream to:
Achieve compliance with regional export standards.
Identify and prioritise key markets for entry.
Develop a clear strategy for pricing, promotion, and distribution.
Prepare operationally for export, ensuring readiness for immediate opportunities.
Conclusion:
The collaboration provided Half Moon with a robust framework for export success, positioning the brand for sustainable growth in regional markets. Ascendancy’s expertise in tailored export consultancy proved critical in addressing the unique challenges faced by SMEs like Half Moon.
This case exemplifies Ascendancy’s role in empowering local businesses to expand globally, demonstrating its commitment to strategic marketing and export excellence.
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