The decision to export is a big step involving time and resources over the long term. As such, the first essential activity is to understand whether your company is poised to enter a foreign market. The client assessment would start with the internal motivation for going international and appreciation of the company’s strengths, as well as competitive capabilities in the T&T market. Your company’s product would also have to be evaluated for export compliance. This information would indicate the gaps that need to be closed to become export ready and begin the export planning process.