Market Entry Strategy | Trinidad and Tobago

We simplify and demystify the export process

Market
Entry Strategy

Once a target market is selected, a market entry strategy follows. The strategy establishes the best logistical route-to-market and potential overseas partners, to be able to penetrate the target country. A marketing plan is also part of the strategy, outlining how to penetrate the target consumers and compete with existing offerings. The primary objective would be to build a permanent market position in that country.

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1.Entry Mode

Have you decided on the best mode of entering new markets? Whether that be direct or indirect entry.

2.Expectations

Have you outlined expectations for overseas business partners? Do you have the right expectations.

3.Localisation

Have you determined how to localise your product/service/brand in the foreign market.

4.Launch

Have you appropriately considered the timing for product/service/brand launches in the new market?

5.Resourcing

How detailed and well considered is your resources allocation plan for building your brand abroad?

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