Here are some of today’s best free marketing tools and resources to help you level up.
Thanks to modern technology, modern marketers have a myriad of tools and resources at their disposal. Technology can make marketing spending more efficient and effective and it has enhanced the ability of marketing managers to measure and analyse the performance of their campaigns..
1) Hootsuite (Social Media Management)
For the budding social media manager there’s hardly a better tool to get started with. With features such as scheduling, monitoring, content curation, analytics, team management and the ability to promote posts centrally, Hootsuite is a powerful tool that entrepreneurs or small business can use to improve their social media work. The free plan allows you to manage three social profiles and schedule up to 30 posts which should be enought to get you started.
2) Canva (Design/Artwork)
To save precious budgets and time on graphic work, many businesses and entrepreneurs turn to Canva for easy design on its uber intutitive interface and easy to use editing. Canva hosts thousands of templates, stock photos and supports design types for social media, print and more. The free plan offers users access to over 8000 free templates, 100+ design types, stock photos, team sharing, 1GB cloud storage and more.
3) Grammarly (Writing and Copy)
Grammarly is among the best grammar checking tools available online and it is used by over 20 million users across the globe. It helps you compose clear, mistake-free writing and is powered by AI. With their free, basic plan you get access to free grammar, spelling and punctuation checking, limited conciseness checking, limited tone detection and more.
4) MailChimp (Email Campaigns)
Email marketing remains one of the best tactics in terms of ROI as it’s relatively cheap to capture someone’s email address and is made easier with a tool like MailChimp. The free plan allows you to manage up to 2000 contacts with contact profiles and surveys, a content creation interface with basic templates, limited website and domain hosting, 7 available marketing channels and up to 10,000 emails per month. Be careful subscribing to all their features though, and probably focus on using it for email campaigns as there may be superior alternatives for the other offered services.
5) HubSpot CRM (Customer Relationship Management)
If you are in need of a simple and customer relationship management tool to help you track sales and manage prospects HubSpot provides a simple interface to get you started. HubSpot offers a wide range of free tools including contact relationship management tools, email marketing tools, sales tools, service tools. It also allows unlimited users and is guaranteed free forever while also allowing for databasing up to 1 million persons or companies. Quite impressive indeed.
If you‘re seeking to understand your customers better SurveyMonkey may be the digital solution you need. With their basic, free plan you can benefit from unlimited surveys (Limited time 10 questions and 40 respondents) and engage respondents with engaging and responsive forms via social media, web or email with up to 3 collaborators per survey. You'll benefit from their survey building guide, and data reporting dashboard and other useful tools to help you tap into the hearts and minds of your customers.
Google Search Console is a monster of a free tool that you can use to measure and improve site performance and traffic. It includes search analytics, alerts and guidance for fixing issues and you’ll benefit from better understanding how google sees your pages.
While these tools may be free it's important that you pay attention to your sign up terms and understand what data you will be trading in some cases. Apart from this, pay attention to subscriptions where automatic billing may begin after you sign on. Most of these tools in their free form offer limited usability and features and so your needs may supersede what one platform may offer, you may have more complex needs and require a combination of tools in which case freeware may not be applicable to your situation. In such a circumstance consider contacting Ascendancy Solutions for a free consultation, where you will receive advice specific to your needs.